What's Your Policy Site & Banners
Client: Liberty Mutual
As part of launching the new Responsibility campaign for Liberty Mutual in 2006, Hill Holliday eased them into social media with a simple site asking users where the stood on everyday decisions. Two years later we expanded on the concept by creating a deeper site with a broader experience. Some exciting features where cut at the last minute as to keep the focus on products. We hope to continue to enhance the site year after year with new ways for users to engage with Liberty Mutual and the issue of responsibility.
Concept, Creative Direction, Design
The Responsibility Project
Client: Liberty Mutual
Hill Holliday created the Responsibility Project for Liberty Mutual as a way to show their commitment to the concept of Responsibility and to help foster conversations on the matter. The site features short films intended to serve as conversation starters, a blog, a resources section where users can recommend books, movies, websites and other "responsible" resources. The My Policy section allows users to to create badges that state their policy on topics ranging from parenting to the presidency.
Art Direction
Coach of the Year Site & Banners
Client: Liberty Mutual
This program was designed honor to college football coaches for their leadership, integrity and responsibility on and off the field. The program featured online voting, a forum, a blog, polls, coach-customized promotional buttons, mobile voting, video clips and sweepstakes.
Art Direction, Design
Spring '08 Campaign Video
Client: Rockport
This video for Rockport was part of the internal launch of the Spring 08 campaign at their national sales conference. We wanted to create a piece that would embody the new younger, more energetic feeling that the company was moving towards.
Concept, Creative Direction, Design
Hopper Site & Online Advertising
Client: MFA Boston
We created this site for the MFA as a way to inform people about the life and work of Edward Hopper, generate excitement about the exhibition and of course sell tickets. The site featured and interactive ledger, videos, picture gallery, podcasts, a screensaver and desktop pictures. To make the most out of a small advertising budget we posted Missed Connections and Summer Rental ads on Craigslist featuring Hopper's paintings.
Art Direction, Design
Mobile Wallpapers
Client: MFA Boston
We created this program for the MFA as part of their ongoing effort to be seen as an innovator. This marked the first time a museum had made part of it's collection available for mobile download.
Art Direction, Design, Wallpaper Selection
Lottery Holiday Microsite & Banners
Client: The Lottery
This was a promotional site for the lottery that would help visitors select the perfect gift for anyone on their shopping list. Of course that perfect gift always happened to be a scratch ticket of one kind or another. The site also featured customizable gift tags that would remind the recipient to remember the gift-giver should they win.
Concept, Creative Direction, Design, Development
Maven Site
Client: Maven
With the redesign of Maven's website we helped to establish them as a leader in the the world of online video syndication. We achieved this by reorganizing the site, focusing their message, empowering them with a blog and creating a more cinematic feel.
Art Direction, Design
BioShock
Client: 2k Boston
At 2k Boston I got to spend a year immersing myself in all things Art Deco and creating menus, HUDs, icons and in-game posters. I left 2k before the game was finished so the final interface was a mix of my work and my successor's.
IA, Design
SoftBank Capital Website
Client: SoftBank Capital
I worked with my friends over at Hunt and Gather to redesign the SoftBank Capital website. They're a venture capital firm focused on "investing in tomorrow's leading businesses". The old site was feeling dated and didn't reflect their focus on the future.
Art Direction, Design
The Ring Boxing Club
The Ring Boxing club has been an ongoing side project of mine. I work closely with the owners to help establish their brand. Projects include sandwich boards, flyers, print ads, the website, emails, posters, in-club graphics, signage, business cards and so on...
Virgin HealthMiles
I've freelanced for Virgin HealthMiles over the past three years on both print and interactive projects including their website, welcome kits, handbooks, emails, flyers and posters.
Bird Posters
A poster series created for Design Nearby's Prints Charming show at the pinkcomma gallery.
